Steve Anderson

Grow Your Business Like Amazon!

Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world’s most influential thought leaders.

Steve helps business owners understand how to leverage the exquisite tension between risk taking and business growth.

About the Book

Listed in Forbes’ The Top 20 Books You Need To Read To Crush 2020 and CEO Magazine’s 9 of the Most Inspiring Business Books to Read This Year (among others!)

Jeff Bezos created one of the world’s most valuable companies and, in the process, became the world’s richest person. Amazon was the fastest company to reach $100 billion in sales ever. And, he started by selling books online.

How did he do it?

For the first time, The Bezos Letters™ unlocks the key lessons, mindset, principles, and steps Bezos continues to use to make Amazon the massive success it is today. Applying these principles helps drive higher, faster results.

Risk & Growth Expert Steve Anderson shows business owners, executives, and leaders how to apply Bezos’ same practices to watch their business become more efficient, productive, and successful—fast!

The Bezos Letters
14 Principles to Grow Your Business Like Amazon

The 14 Anderson Growth Principles are grouped into 4 Growth Cycles — Test, Build, Accelerate, and Scale. Every business is in at least one, if not multiple, cycles at any one time.

Test Cycle

Build Cycle

Accelerate Cycle

Scale Cycle

What Others Are Saying About The Bezos Letters

The Bezos Letters Has Gone International!

Podcasts Featuring The Bezos Letters

Health Innovators
Health Innovators
with Dr. Roxie Mooney
Savvy Dentist

Savvy Dentist
with Jesse Green

Gentleman Style

Gentleman Style
with Marcus Norman

Round table
Round Table Talk Show
with Sharifah Hardie
Make Each Click Count

Make Each Click Count
with Andy Splichal

Construction Genius

Construction Genius
with Eric Anderton

Young and Profiting
Young and Profiting
with Hala Taha
Sales POP!

Sales POP!
with John Golden

Millionaire Secrets

Millionaire Secrets
with Jeff Lerner

Worst Investment Ever

My Worst Investment Ever
with Andrew Stotz

with Sangram Vajre
Creating a Brand

Creating a Brand
with Alex Sanfilippo

The Venture Podcast

The Venture Podcast
with Lambros Photios

Now to Next

Now to Next
with Nick Nanton

Amazing FBA
Amazing FBA
with Michael Veazey
On Point Aartrijk

On Point
with Peter van Aartrijk

Dentist Freedom Blueprint

Dentist Freedom Blueprint
with David Phelps

Catalyst Sale

Catalyst Sale
with Mike Simmons

Culture Hacks
with Russ Hill


The Smart Connector
with Jane Bayler


5 Minute Success
with Karen Briscoe


Gennady Polonsky Interviews
with Gennady Polonsky

Business Done Differently
with Jessie Cole


Sharkpreneur Podcast
with Seth Greene and Kevin Harrington


Smart Business Writing
with Kent Sanders


Exponential Organisations
with Lance Peppler

Create Your Own Life
with Jeremy Slate
2019 #1 Downloaded Episode!


WorkLife Podcast
with Peter Diaz

Sunny Show

The Sunny Show
with Sunny Lenarduzzi

Leveraging Thought

Leveraging Thought Leadership
with Peter Winick

Entrepreneurship Elevated
with Mike Michalowicz

Read to Lead
with Jeff Brown

School for Startups
with Jim Beach

Life Outside the Hustle
with Brent Tieri

Raise Your Game

Raise Your Game
with Freda Liu

Raise Your Game

Work the System
with Josh Fonger

Raise Your Game

VIP Social
with Rick Fox

Raise Your Game

Quiet Warrior
with Tom Dutta

Morgan James Radio
with David Hancock & Jody Maberry

Breaking It Down
with Frank Mackay

Monday Morning Radio
with Roy Williams

Authors Unite
with Tyler Wagner

Business Power Hour
with Deb Krier

SeedTime Living
with Bob Lotich

Mindfulness Mode
with Bruce Langford

Making Elephants Fly
with Terry Weaver

Nancy Gaines Show
with Nancy Gaines

Bacon Wrapped Business
with Brad Constanzo

Growth Now Movement
with Justin Schenck

Freedom Formula
with Paul Maskill

Screw the Naysayers
with Tim Allison

with Darryl Berger

with Larry Whitler & Robin Macblane

Which Growth Principles Does Your Business Need Right Now to Get the Growth You Want?

This assessment will reveal how to…

  • Gain powerful insights into where your company is right now with each principle.
  • Discover which principle you should focus your resources on first for the biggest impact.
  • Create a vision for risk and growth to propel your company to the next level.

Take the Free Assessment and discover which principles you should focus your resources on first for the biggest impact, based on your specific risk & growth profile…

What Others Are Saying
About The Bezos Letters

Audible reviews