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Inspire your audience to accelerate their results by learning from one of the most successful companies in the world.
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What If the Biggest Risk Your Company Faces Is Actually Not Taking Enough Risk?

We assume business owners are risk-takers. It is risky to start something new. If this is true, then why do 80% of new businesses fail within the first five years? The reason is that entrepreneurs don’t take smart risks.

Established successful companies face an even bigger problem. The biggest risk successful companies face is being successful.

Steve Anderson understands that there is an intrinsic relationship between risk and growth.

Amazon was the fastest company to reach $100 billion in sales – ever. Their success is astounding. Don’t you want to learn how they did it? And, more importantly, how the lessons of their success can apply to your business?

Steve Anderson analyzed Amazon’s 21 Letters to Shareowners written by Jeff Bezos and discovered 14 Principles Amazon uses to grow that any business can learn from. It’s like having Jeff Bezos as your business coach.

We teach The Bezos Letters: 14 principles to grow your business like Amazon any business can use to supercharge their growth and results.

By booking Steve Anderson, you can inspire your audience to accelerate their results by learning from one of the most successful companies in the world.

Thank you for sharing your amazing insights of The Bezos Letters. The mindset of constant experimentation and the view of successful failure has inspired me more than you know. With our baseball team, The Savannah Bananas, my wife and I are constantly challenging the status quo—from dancing players, making every ticket all inclusive and now creating the first ad-free stadium. It’s all in the name of being customer obsessed, or “Fan First” as we call it. Your book has inspired us to push even further. Thank you for making such a difference!

Jesse Cole

The Savannah Bananas

Steve Anderson

Steve Anderson

Steve Anderson, MA, is a trusted authority on Risk, Technology, Productivity, and Innovation and has over thirty-five years of experience in the insurance industry. He holds a master’s degree in Insurance Law.

Anderson is a professional speaker, writer, and “futurist.” His speaking portfolio includes presentations on the future of technology, the influence of social platforms, how businesses can leverage the internet, and how they can assess and use risk to their advantage. He was chosen as one of the original 150 LinkedIn Influencers and has over 340,000 followers.

Steve and his wife, Karen, have two married daughters, but more importantly, they have seven amazing young grandchildren and can’t help but wonder if one (or more) of them may end up going into space.

They live in historic Franklin, Tennessee.

The Bezos Letters
14 Principles to Grow Your Business Like Amazon

The 14 Anderson Growth Principles are grouped into 4 Growth Cycles — Test, Build, Accelerate, and Scale. Every business is in at least one, if not multiple, cycles at any one time.

Test Cycle

Build Cycle

Accelerate Cycle

Scale Cycle

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